• Shop Now
  • Submit
  • Submit
What information we collect, use, and whyWe collect or use the following information

What information we collect, use, and whyWe collect or use the following information

Hello I am Chido ... who are You?

Chido.co.uk is an online platform operated out of London, United Kingdom.

1. Purpose

The purpose of this policy is to define the principles, standards, and behaviours that guide Chido’s approach to innovation, improvement, and delivery. It ensures that all work undertaken by Chido is ethical, evidence‑driven, human‑centred, and aligned with our commitment to creating sustainable, measurable impact.


2. Scope

This policy applies to:

  • All Chido projects, programmes, and consultancy engagements
  • All staff, associates, partners, and collaborators working under the Chido brand
  • All stages of the Chido lifecycle: DREAMIT, EVALUATEIT, LEARNIT, BUILDIT, SCALEIT

3. Policy Statement

Chido is committed to delivering innovation that is responsible, inclusive, and grounded in evidence. We believe that meaningful change emerges from disciplined creativity, transparent decision‑making, and continuous learning. This policy establishes the standards that ensure our work consistently reflects these values.


4. Policy Principles

4.1 Human‑Centred Design

Chido will:

  • Prioritise the needs, experiences, and perspectives of the people affected by our work
  • Use participatory methods to ensure solutions are inclusive and accessible
  • Consider equity, diversity, and lived experience in all design decisions

4.2 Evidence‑Led Decision Making

Chido will:

  • Base decisions on validated data, research, and structured analysis
  • Challenge assumptions and avoid untested conclusions
  • Adapt approaches when new evidence emerges

4.3 Continuous Learning and Iteration

Chido will:

  • Embed learning loops into every project
  • Use prototyping, testing, and feedback to refine solutions
  • Document insights to strengthen future work

4.4 Responsible and Ethical Innovation

Chido will:

  • Ensure all innovation activity is safe, ethical, and aligned with public value
  • Avoid harm, protect privacy, and consider long‑term consequences
  • Uphold transparency in methods, decisions, and outcomes

4.5 Collaborative Working

Chido will:

  • Work openly with clients, partners, and communities
  • Share knowledge to strengthen collective capability
  • Encourage diverse viewpoints to improve solution quality

4.6 Scalability and Sustainability

Chido will:

  • Design solutions that can grow, spread, and endure
  • Build processes that are maintainable and resilient
  • Consider operational, financial, and human factors in long‑term planning

4.7 Transparency and Accountability

Chido will:

  • Communicate clearly about project goals, progress, and risks
  • Maintain accurate documentation and audit trails
  • Ensure clients understand the rationale behind decisions

4.8 Excellence Through Discipline

Chido will:

  • Apply structured methodologies and proven frameworks
  • Maintain high standards of quality, rigour, and professionalism
  • Ensure outputs are robust, reliable, and implementation‑ready

4.9 Purposeful Use of Technology

Chido will:

  • Adopt technology that enhances human capability and system performance
  • Avoid unnecessary complexity or automation without value
  • Ensure digital tools are secure, ethical, and appropriate

4.10 Measurable Impact

Chido will:

  • Define success metrics at the outset of each engagement
  • Monitor performance throughout delivery
  • Evaluate outcomes to ensure meaningful, demonstrable impact

5. Responsibilities

5.1 Chido Leadership

  • Ensure this policy is implemented, reviewed, and upheld
  • Provide resources and support for responsible innovation
  • Model the behaviours and standards outlined in this policy

5.2 Staff and Associates

  • Follow the principles and expectations set out in this policy
  • Apply evidence‑based, ethical, and human‑centred practices
  • Report risks, concerns, or deviations from policy standards

5.3 Partners and Collaborators

  • Align with Chido’s innovation principles when working under the Chido brand
  • Uphold ethical and responsible practices
  • Contribute to transparent communication and shared learning

6. Compliance

Failure to comply with this policy may result in:

  • Corrective action
  • Review of partnership or engagement terms
  • Removal from project activity where necessary

7. Review

This policy will be reviewed annually, or sooner if required, to ensure it remains aligned with best practice, emerging evidence, and organisational priorities.


© Vincent Chido King - Master Black Belt L6S

2026