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What information we collect, use, and whyWe collect or use the following information

to provide services and goods, including delivery:
Names and contact details
for service updates or marketing purposes:
Names and contact details
for service updates or marketing purposes:
Marketing preferences
for service updates or marketing purposes:
Website and app user journey information
to comply with legal requirements:
Name
to comply with legal requirements:
Contact Information
for dealing with queries, complaints or claims:
Names and contact details
for dealing with queries, complaints or claims:
Payment Information
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Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

Our lawful bases for the collection and use of your data

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

We have permission from you
Consent
after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
We have permission from you
We have to collect or use the information
Contract
so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
We have to collect or use the information
so we can comply with the law
Legal obligation
We have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
so we can comply with the law

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Building Intelligence
with a common theme
And what is not yet available
It is a population
A small portion of the population
is a sample
Can be a representative sample
or a biased sample
Data from every individual
is available in population data
Entire population
Census
Sample data is only available from
some of the individuals in the population

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2025